On Jan 1, 2023, Ohio would legalize sports betting meaning Tipico, a well established sports betting presence in Europe, could be a first mover in the US market. Armed with ambitious goals for awareness and acquisition, the ask was simple: Win Ohio.

We created a design system and campaign that spoke to Ohio sports fans the same way they speak to each other. We also prioritized how the campaign would evolve during key sporting moments throughout the year and how it all stayed connected across digital channels, traditional channels, and the app itself.

Registrations in the great state of Ohio skyrocketed. One month post-launch the brand has already reached 57% of its 2023 acquisition target and 32% share of voice in the Ohio market.

W3 Gold Winner - Marketing - Campaigns, Banner Display, Rich Media

The Drum Awards - Digital Industries: AI or Machine Learning