Absolut
-
the open mic project
-
Absolut - the open mic project -
The Open Mic Project is a platform for expression for Absolut’s fans to help change the conversation about acceptance. We asked fans to share their personal stories of acceptance, which pop singer Rita Ora used as inspiration for an anthem we can all celebrate with together. The results? 52MM impressions, 5.89MM consumer engagements.
Our social content encouraged fans to make their voices heard and share their stories with the world.
We've received some amazing stories of acceptance.
Illustration duo, RUDE, created a custom typeface to help fans share their stories throughout the campaign.
The Open Mic Project launched with a product integration and broadcast spot on The Late Show with Stephen Colbert.
Check out the behind-the-scenes with Rita Ora and Spotify.
Rita Ora's song "Proud" is now available on Spotify, Apple Music and Youtube.