Absolut
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Electirk
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Absolut - Electirk -
Absolut wanted to celebrate the end of the year by bringing people together with their Limited Edition Electrik bottle. We partnered with Lyft to turn awkward ride-sharing situations into awesome experiences for riders to make authentic new connections.
For one night only, Lyft users were asked to take a chance, change their plans and see what a night with Absolut could hold.
Those who accepted where treated to a night of vodka, dancing, and an exclusive live performance from Cash Cash.