Red Hot - Spread The Word

New York has the highest incidence of reported AIDS cases in the US but it seems to go unnoticed by millennials. In order to influence and actually change their behaviors, we had to be more than provocative. We had to get personal. 2X Shortlist - Cannes Media Lions Bronze - Mobile - El Ojo de Iberoamérica Bronze - Direct - El Ojo de Iberoamérica