Krazy Glue - Man vs. Glue
Krazy Glue challenged The World’s Strongest Man (aka GoT’s The Mountain) to a strength competition. Hafthor accepted in an announcement video that integrated supers seamlessly with live action to avoid using captions while still conforming to social best practices. Then, Hafthor and Krazy Glue went head-to-head in an IRL event inspired by fan responses.
Luminary - Hear What's Possible
With a unique subscription model and tons of original shows by the likes of Trevor Noah, Roxane Gay, and Rainn Wilson, we helped launch the premium podcast platform, Luminary. Our "Hear What's Possible" campaign challenged listeners to reimagine what podcasts could be, and helped turn Luminary into the Netflix of podcasting.
Absolut - #RefreshTheTalk
To launch Absolut’s most refreshing flavor yet, we used hi-tech fashion accessories to #RefreshTheTalk and create more meaningful conversations on the GRAMMYs red carpet. #RefreshTheTalk was featured in Adweek, Nylon, Essence, Vogue, Elle, Daily Mail, ET, NY Times, and more.
Appstrip by Ximo
To get Ximo Abadía noticed and bring comics back into people’s daily lives, we gave a digital twist to the classic four-paneled comic strip to adapt it to digital media. Shortlist - Cannes Media Lions Silver - Best use of Internet/Mobile - El Sol Bronze - Interactive - El Ojo Iberoamerica Silver - Mobile - Wave Festival Silver - Mobile - U.S.H Idea Awards Bronze - Innovation - FIAP
DIRECTV - Olympics
TV Spot for the Olympics on DIRECTV. The best way to experience the Olympics is being an athlete. Another way is watching the extensive coverage that DIRECTV offers. This was proven when it was selected by Adweek as one of the best non-sponsored campaigns for the Games.
Absolut - Electrik
Absolut wanted to celebrate the end of the year by bringing people together with their Limited Edition Electrik bottle. We partnered with Lyft to turn awkward ride-sharing situations into awesome experiences for riders to make authentic new connections.
Oreo - Birthday Celebration
Shaquille O’Neal and Oreo share the same birthday, March 6. To celebrate, they teamed up to giveaway 1,000,000 Oreo Chocolate Candy Bars.
Absolut - The Open Mic Project
The Open Mic Project is a platform for expression for Absolut’s fans to help change the conversation about acceptance. We asked fans to share their personal stories of acceptance, which pop singer Rita Ora used as inspiration for an anthem we can all celebrate with together. The results? 52MM impressions, 5.89MM consumer engagements.
P&G - World Cup
Campaign for the 2014 World Cup in Latin America. Instead of focusing on the celebrity players just like every other brand, we decided to focus on the fans and gave them their very own trainer, the P&G Fan Trainer. Personified by one of LA’s most famous current actors, Eugenio Derbez, our campaign featured a series of humorous spots showing how he trains fans to be more than ready for the games through the superiority of P&G’s products.
Red Hot - Spread The Word
New York has the highest incidence of reported AIDS cases in the US but it seems to go unnoticed by millennials. In order to influence and actually change their behaviors, we had to be more than provocative. We had to get personal. 2X Shortlist - Cannes Media Lions Bronze - Mobile - El Ojo de Iberoamérica Bronze - Direct - El Ojo de Iberoamérica