P&G - World Cup
Campaign for the 2014 World Cup in Latin America. Instead of focusing on the celebrity players just like every other brand, we decided to focus on the fans and gave them their very own trainer, the P&G Fan Trainer. Personified by one of LA’s most famous current actors, Eugenio Derbez, our campaign featured a series of humorous spots showing how he trains fans to be more than ready for the games through the superiority of P&G’s products.
